CNN
—
British actress Andrea Riseborough might retain her Oscar nomination for greatest main actress for her efficiency within the impartial drama “To Leslie,” the Academy of Movement Image Arts and Sciences introduced on Tuesday.
Final week, The Academy launched a “overview of the marketing campaign proceedings surrounding this 12 months’s nominees,” and whereas Riseborough and the movie weren’t cited as the rationale for the overview, it was thought that the celebrity-backed grassroots marketing campaign that received the actress a shock nomination at the very least partially led to the investigation.
In an announcement to CNN on Tuesday, Academy CEO Invoice Kramer confirmed that “concern” in regards to the “To Leslie” awards marketing campaign that resulted in Riseborough’s nomination prompted an investigation into the movie’s “marketing campaign ways.”
Finally, the assertion mentioned, “The Academy has decided that the exercise in query has not reached the extent the place the movie’s nomination needs to be withdrawn.”
“Nonetheless, we recognized social media and outreach marketing campaign ways that raised issues,” the assertion added. “These ways are being addressed instantly with the accountable events.”
“To Leslie” follows the story of an alcoholic single mom (Riseborough) who wins the lottery however runs out of cash. It premiered at South by Southwest in March, and whereas Riseborough’s efficiency acquired crucial acclaim, the movie solely made $27,000 on the field workplace throughout its restricted launch.
However some main Hollywood figures agreed with critics and stars reminiscent of Gwyneth Paltrow, Amy Adams, Kate Winslet and Jennifer Aniston have been vocal of their assist for Riseborough on social media (generally in eyebrow-raising comparable language) and thru different venues – reminiscent of Q&As and impressions.
The Academy’s assertion didn’t specify what guidelines might or might not have been damaged throughout the campaigns that passed off on behalf of the movie.
“The aim of the Academy’s marketing campaign guidelines is to make sure a good and moral rewards course of — these are core values of the Academy,” Kramer mentioned in his assertion. “Given this overview, it’s clear that elements of the regulation should be clarified to create a greater framework for respectful, inclusive and unbiased campaigning.”
He added that “modifications will probably be made after this awards ceremony” and shared this with members of the Academy.
Riseborough’s “To Leslie” costar Marc Maron was amongst those that decried the Academy’s overview, saying scathingly that the movie’s success “threatens their system”, which is “completely being purchased up by company pursuits within the type of studios”.
Doable contenders Danielle Deadwyler (“Until”) and Viola Davis (“The Lady King”) had been amongst these excluded from the very best actress class this 12 months.
Riseborough is joined within the class by Michelle Williams (“The Fablemans”), Michelle Yeoh (“All the pieces All over the place All at As soon as”), Ana de Armas (“Blonde”) and Cate Blanchett (“Tár”).
The voting window for the Oscars runs from March 2 by way of March 7. The Oscars happen on March 12.
“The Academy strives to create an atmosphere the place votes are primarily based solely on the creative and technical deserves of the eligible movies and achievements,” mentioned Kramer’s assertion.
