Kristie Streicher began her magnificence profession as quickly as she might—as a make-up artist on the Clinique counter proper out of highschool. From there, she was impressed to attend magnificence college, the place she realized the artwork of eyebrow upkeep via waxing. “They do not educate you tips on how to epilate artfully, so that is what I developed myself after getting my license,” she stated.
In the beginning of Streicher’s profession, in 2001, she took a job at hair salon Warren Tricomi, the place she was delighted to find that shaping eyebrows might be a full-time job. Slowly however certainly, she started to develop her now signature fashion. “I observed that [New Yorkers] all of them labored exhausting and had been so stylish… however they did not care for themselves. [They were also] overdoing their eyebrows, which made them look a lot older than they had been. … I used to be like, ‘We want some softness right here, [not these thin, dark eyebrows].”
Streicher inspired shoppers to take a seat no less than three weeks between appointments and develop their eyebrows. Primarily based on her giant male shopper base, ladies assumed her strategy produced a extra pure look, fueling her recognition. The strategy was “extraordinary” on the time, she stated. It resulted in an article in New York Journal in 2003, through which she was awarded ‘greatest eyebrows’. It modified her life in a single day: “I went from 5-6 eyebrows a day to 37 eyebrows a day,” she stated, noting that the story attracted folks from everywhere in the world and her first superstar shoppers, together with Julia Roberts. She then started providing her providers to editors at Vogue, which resulted in elevated media consideration. Streicher’s eyebrow shoppers now embrace Gwyneth Paltrow, Lorde, Adele, Mandy Moore, Sandra Bullock, Sarah Paulson and Marisa Tomei.
Streicher is well-known amongst magnificence insiders, due to her signature “feathered forehead,” in addition to the ability trio she varieties along with her two sisters. Jenn Streicher is a celeb make-up artist and Ashley Streicher is a celeb hairstylist. In 2014, they got here collectively to open Stiiiike, a magnificence studio in Beverly Hills the place company can get their eyebrows, hair and make-up accomplished. In response to the web site, a 30-minute “Feathered Forehead” service with Kristie Streicher prices $275.
Now, Streicher is increasing her forehead empire with the launch of KS & Co, a smooth edit of three important brows, based mostly on her 23-year profession in forehead shaping. They embrace a Microfeathering Brown Pen ($42), which is available in two shades, a Clear Robust Maintain Forehead Gel ($32), and a Sheer Tinted Forehead Gel ($36), additionally in two shades. Streicher stated two shades — a medium brown and a darkish brown — are greater than sufficient. It is an attention-grabbing place when, say, Anastasia Beverly Hills’ Forehead Wiz Ulta-Slim Precision Forehead Pencil is available in 12 shades.
KS & Co launched direct-to-consumer on Wednesday, offered via a devoted web site and at Striike. As well as, one product will likely be featured within the sisters’ magnificence field in January. To advertise the launch, the model is investing in donating Streicher’s group of influential and well-known pals and clients. Many “plan to organically share the launch with their viewers,” in accordance with a spokesperson for KS & Co.
Streicher has self-financed the model and is at the moment not searching for exterior funding. Previous collaborations with manufacturers like Chanel, Hourglass and Kosas, and naturally her forehead shoppers, helped fund the undertaking. And she or he has spent the previous 5 years creating the merchandise.
“[With other brands] possibly you just like the formulation however do not just like the applicator. Both it is not clear, or the colour vary is not nice,” she stated. “I spotted how necessary it was to have the suitable merchandise to execute my imaginative and prescient and philosophy.”