Kim Kardashian is taking the TikTok strategy to advertising her SKKN line.
In a clip lately posted to her TikTok account, the fact TV star gave followers a short have a look at her morning routine — all whereas making a uncommon makeup-less look.
She begins the video by making use of considered one of her SKKN merchandise to her recent, naked face whereas carrying a plain white ribbed tank prime and high-waisted denims. Later within the video, she brews a cup of espresso from a Nespresso machine.
A viral audio from TikTok person StudioFitnessDiva performs within the background. “Good morning everybody,” says the person. “Do you know that for those who change your morning cup of espresso with a pleasant sizzling cup of inexperienced tea, you possibly can lose as much as 87 p.c of no matter rattling little enjoyable you might have left on this life?”
Kardashian captioned the TikTok: “My first tik tok with out North. I really feel myself!”
In June, the mogul beforehand gave a behind-the-scenes have a look at the inventive course of for the launch of SKKN, crediting ex-husband Kanye West for serving to develop the model’s distinctive minimalist packaging.
“After all my inventive course of would not have been full – and I all the time give credit score the place credit score is due – with out Kanye or Ye,” she mentioned in her Instagram story on the time. “He introduced his crew and launched me to Willo [Perron, a designer] and got here up with the brand new title. That was really his concept. And the packaging varieties have been his and he even made the fonts, similar to SKIMS.”
She added, “You guys ought to have seen the primary set of packaging. After I informed you that Kanye walked into the room and was like, ‘This is not it,’ and he was proper. Packaging is certainly his factor.”
Digital assistant editor
As an affiliate editor at HarpersBAZAAR.com, Chelsey retains her finger on the heart beat of celeb information. She additionally writes about social actions and connects with activists preventing for staff’ rights, local weather justice and extra. When she’s offline, she’s in all probability spending an excessive amount of time on TikTok, rewatching Emma (the 2020 model, after all), or shopping for one other corset.