Latto received season 1 of The rap recreation again in 2016, and she or he’s been just about unstoppable ever since. Some particular person examples? “Bitch From Da Souf” feat. Saweetie & Trina has 98 million views on YouTube (and! counting!), “Muwop” feat. Gucci Mane went RIAA licensed gold and “Massive Power” peaked at quantity three on the Billboard Sizzling 100. Oh, and Latto’s newest single “Lottery” hit the charts for the primary time only a few days in the past!
All^this^impression^ has earned Latto a whole lot of recognition – she’s been nominated for the BET Hip Hop Awards (the place she received!), the Billboard Ladies in Music Awards (the place she additionally received!), and the MTV Video Music Awards. And let’s not neglect that she was simply nominated for Finest New Artist and Finest Melodic Rap Efficiency on the 2023 Grammy Awards. In brief, Latto has been busy and has a reported a web value of $2 million to show it.
So how did Latto make her cash? Let’s get into it.
After all, Latto makes cash streaming
All these Spotify and Apple songs — to not point out YouTube views — add as much as $$, so it is seemingly streaming residuals make up a giant chunk of Latto’s web value. However understand that this is only one of her earnings.
Communicate in opposition to XXL on the achievement of “Massive Power” charts on Billboard, Latto mentioned, “I nonetheless cannot imagine it. Once I wrote down my objectives for 2022, one in every of them was to get into the highest 40 on the Billboard charts. And I feel that is capturing for the celebrities. I set that purpose in January and I did it in January. So it is loopy to see it preserve rising each week. Each week I am like, ‘Lady prepare, as a result of it is going so weak. It will possibly’t go up anymore.” After which growth, it goes up once more.”
Latto additionally advised Christen Johnson Cosmopolitan. com re: her “Lottery” video, “Child, one factor about Latto: she makes Boss Bitch Strikes. So it is the identical idea because the ‘Massive Power’ music video to be sincere, the place I step on the person’s chest and it is simply exhibiting dominance. It is like, ‘Yeah, get my cash proper. Rely my cash.’ It is simply reversing these gender roles and exhibiting folks that girls may be in cost too. We will put on the pants and simply present the women, no, let that man work.”
She does a whole lot of approvals
As anybody with an web connection is aware of (besides my mother, who stays confused), endorsements are an necessary one – possibly the foremost method celebrities become profitable. And Latto is aware of all of it too effectively! Actually, she brilliantly snagged some sponcon within the video for “Lottery.”
So how does Latto work Give out Her cash?
She mentioned XXL that hair, make-up, and garments can get dear saying, “Chile, I simply know once I did these taxes, I used to be like, ‘Oh, actually? That is what I am spending?’ Hair can simply be like $20,000 a month Clothes, it is like $20,000 for a promo run If I am busy that month like proper now I am in album mode so I do all these press runs and stuff — that would simply be six figures, between garments, hair and make-up.
She’s touring with Lizzo!
And presumably makes some huge cash alongside the way in which, though no numbers have been launched but. Both method, Latto is happy about this period of her profession, tellingly Leisure tonight on the Billboard Ladies in Music crimson carpet (the place she received the Powerhouse Award!) that it is “Surreal. Surreal. Surreal. dream no extra.”
