What Is TikTok’s “Mascara” Trend?

The #MascaraTrend is usually set to Duster’s “Constellations” sound and at present has 39.2 million TikTok views. It is clearly an entire ~factor~, so what the hell is it about? That may be intercourse, courting and relationships. Sure! Actually, so random, but in addition not???

In the event you’ve gone down a deep, darkish rabbit gap to search out out what the #MascaraTrend is and got here again with completely nothing, permit me to reclaim your time. This is every thing it is advisable know in regards to the pattern.

What does “mascara” imply on TikTok?

The #MascaraTrend is mainly a coded means for folks to speak about their previous and present romantic relationships, how good or dangerous they have been, and, ahem, what the intercourse was like. For instance, one TikToker posted, “The one mascara I ever actually preferred ended up damaging my lashes quite a bit, so now I am too scared to attempt new mascaras as a result of I am unable to stand my lashes getting broken once more.”

Whereas one other consumer (jokingly?) mentioned, “My favourite mascara could not maintain its wand within the tube,” the pattern can also be getting used to speak about being comfortable in your ship. As one poster put it, “I’ve had my mascara since I used to be 14. I am 24 now. The one mascara I’ve ever tried, however I do know there’s nothing prefer it anyplace else. I even made a smaller model as a result of I prefer it very a lot.” Cute.

Nevertheless it will also be for sexualities aside from straight

Clearly, the wand picture refers to penises, however different customers have used the metaphor to speak about why they do not work together with mentioned wands, who love that.

FYI, in the event you see a reference to “lip gloss” (within the feedback or in movies), which means vaginas. The extra you realize! Additionally vital aspect notice: is that this what Lil Mama actual meant when she mentioned her lip gloss exploded??? Telling my group chat that it was.

The movies may get a bit, uh, NSFW

Since customers converse in code, they will ~go there~ in the event that they actually wish to, to rejoice (and typically shade!) their exes Witness:

RIP to the fellows who see their girlfriend say they need an extended mascara as a result of their present one is simply too quick 🫠.

This appears further. Why do not folks simply say what they actually imply?

In truth, they are not censored by the app, and the answer is definitely fairly genius. Nonetheless, utilizing a codeword to keep away from content material moderation is nothing new — social media apps (and their content material insurance policies) have truly led customers to create a slew of latest languages ​​dubbed “algospeak,” Taylor Lorenz reported . You’ve got seen it: folks utilizing the corn emoji for the phrase “porn”; “le greenback bean” to put in writing “Le$bian” (since that is how the voice-to-text reads it); “spicy eggplant” means “vibrator” or “nip nops” for nipples. So basically, utilizing “mascara” to speak about one thing that the app may take into account inappropriate retains customers from having their content material moderated by TikTok Powers At Be. Lastly, 2023 in: calling a penis ‘mascara’. From: Say hi there. Famous!

TBD as to who began the pattern itself, however v grateful they blessed the FYP with one other lil sexual innuendo!

Affiliate information editor

Christen is the affiliate information editor at Cosmopolitan, the place she covers every thing about popular culture, celebrities and issues occurring on this planet. Beforehand, she was a reporter for the Chicago Tribune, specializing in life-style and tradition subjects corresponding to well being, courting and relationships, parenting, dwelling, race and extra.