Sure, the rumors are true. Sephora, the holy grail of magnificence retail, magnificence parlor paradise, residence of cult skincare, and each lipstick shade you would dream of, plus a few of our favourite manufacturers on the earth, is coming to UK fashion. Sure, the IRL retailer is coming!
The world’s largest magnificence vacation spot will land in London in March 2023, following a profitable on-line run within the UK over the previous few months. The 165 million and counting world loyalty members had rumors doing the rounds in October 2022 with a number of magnificence followers making Tiktoks about Sephora UK’s imminent launch however we had the unique low down and shared the official information right here and as promised we include extra information concerning the opening of a bodily retailer in actual life.
We have formally discovered that the primary retailer opening will happen in West London’s Westfield, White Metropolis Procuring Centre, positioned within the Shepherd Bush space – though non-Londoners concern not, extra shops are deliberate nationwide. The model has acknowledged the equal significance of each e-commerce and retail in delivering Sephora’s playground of magnificence enjoyable on-line and IRL, and now brings collectively a whole bunch of magnificence manufacturers and providers underneath one roof within the UK.
And talking of manufacturers, simply as it’s an e-store, that is the place we get giddy. The 6,000+ sq. foot retailer will showcase an epic vary of merchandise and private providers – confirmed by the UK launches of the likes of Make-up By Mario, the person behind a lot of Kim Okay’s iconic appears; Gwen Stefani’s GXVE vary, Patrick Starr’s One/Measurement, alongside Sephora exclusives together with – viral favorites Tarte Cosmetics, Vegamour, Ilia and their reasonably priced but sensible personal model Sephora Assortment. As well as, there can be many acquainted faces equivalent to Fenty, Glow Recipe, Pat McGrath Labs, Rose Inc and JVN haircare to call just a few.
The shop’s facade can be wrapped in Sephora’s iconic black and white stripes (get able to allow them to dominate your Instagram feed), whereas the inside will see extra mushy geometric shapes, temper lighting, textured finishes, and juicy greenery. as you may count on. have by no means seen earlier than. We’re promised the buying expertise of goals. On the coronary heart of the shop, count on a considerate mix of human contact and expertise, the place a monumental Grand Magnificence Hub will present memorable experiences for purchasers as they uncover make-up, skincare, haircare, perfume, physique and customised gifts. As a result of all of the product within the retailer is definitely accessible, you even have entry to self checkout and a Sephora Rewards program.
Sephora is a model with over 50 years of historical past, first launched as a retailer in Limoges in 1969, so it is honest to say that magnificence followers this aspect of the Channel have had a protracted wait. There was a short look on British shores within the 00s, earlier than it dramatically pale into the abyss, by no means to be seen once more…or so we thought. Happily, we’re now being handled to a future iteration of Sephora, reveals Sylvie Moreau, the model’s president in Europe and the Center East. “It is Sephora 4.0, tailor-made to the UK market. We really feel make-up is underserved right here within the UK so there can be a give attention to make-up in addition to skincare. She additionally reveals that shops may have a brand new look on the lighter, brighter aspect of Sephora’s notorious black and white branding, to create a makeup-friendly surroundings.
There may even be lots to thrill Gen-Z shoppers, she guarantees. “We design with Gen-Z in thoughts, as a result of we see them as our future and we consider the affect ladder has turned the wrong way up lately. This youthful era has plenty of information and is now influencing their moms and people round them. It is a large voice.”