In some methods, jewellery was usually about marking treasured moments in males’s eyes – engagements, weddings, events. Many ladies could have worn a hoop all their lives that they did not select and even discover significantly lovely. On the subject of engagement rings, greater than half of consumers now select rings collectively, says Sweetman.
“We’re involved with love, but additionally with the remainder of life’s journey,” notes Sweetman, as she talks in regards to the growing variety of girls shopping for themselves a chunk of jewellery to mark a key second of their lives . And never simply partying: it might be a few job change, a milestone, a loss, a divorce. “It is about marking not simply the right moments, the celebrations — but additionally the loss; the complexity of ladies’s lives, captured in jewelry. We need to spotlight love, loss, resilience, power – it is about telling folks’s tales.”
