The i has discovered some 500ml bottles of Logan Paul and KSI’s “hydration drink” promoting for as a lot as £1,000 on eBay.
The drink, which went on sale in Aldi shops on December 29 and induced enormous queues, has constructed a cult following amongst followers of the rapper, boxer and social media star.
However why is the drink so standard and why is it offered at such a excessive worth? Here is every little thing it’s worthwhile to know.
What’s Prime, the ‘hydration’ drink launched by Logan Paul and KSI?
Prime is a “hydration drink” out there in a wide range of flavors that has proved remarkably standard amongst followers of the social media stars.
Flavors embrace Meta Moon, Ice Pop, Blue Raspberry, Tropical Punch, Lemon Lime, Orange and Grape.
It accommodates 10 p.c coconut water, 2 g sugar, 25 energy, 250 mg BCAAs (which promote muscle development), 830 mg electrolytes, in addition to nutritional vitamins and antioxidants.
Who’s behind Prime drink?
Prime drink was created by former YouTube rivals Logan Paul and KSI.
The pair have a mixed YouTube following of almost 40 million individuals, giving them distinctive entry to an enormous variety of potential clients.
“We created PRIME to point out what occurs when rivals come collectively as brothers and enterprise companions to fill the void the place nice style and performance collide,” reads an announcement on their web site.
“We dropped our first product, PRIME Hydration, in 2022 and since then we have now labored numerous hours to increase in retailers, attain new markets and formulate new merchandise that we all know you’ll love.
“We’ve got been humbled by the method of making a real model and surpassing a number of the largest beverage firms on the planet. As underdogs, we all the time cherish the prospect to point out the world what’s doable
“Now that we’re each combating for a similar workforce, we really consider the sky is the restrict.”
How a lot is Prime and the place can I purchase it?
Prime liquor is formally on sale at each Aldi and Asda, however the merchandise are briefly provide as a consequence of excessive demand.
It was beforehand out there in Aldi’s particular purchase part for £1.99, however the instructed retail worth for a single 500ml bottle is £2, whereas a £12 field prices £24.99.
The demand for the drink has seen the bottles change fingers for skyrocketing costs on social media and bidding websites, reminiscent of eBay.
On social media in 2022, KSI expressed disappointment that the merchandise had been being offered on the black market.
Shared alongside screenshots of bottles promoting for £15 on eBay, KSI wrote: “This annoys me a lot. We do our greatest to extend the availability as a lot as doable to forestall gross sales on the black market.
“Me and Logan did not make any cash on Prime. All of it goes again into the enterprise to extend provide. We’re making an attempt individuals.’