Taylor Swift served up a shock to her followers and launched the music video for her Midnights tune “Lavender Haze” at, properly, midnight. The footage arrived lower than 24 hours after she introduced the drop on Thursday morning. And since this can be a Swift music video, there’s loads of Easter eggs in it that trace at her previous, lyrics, and attainable future music releases.
Swift defined on Twitter shortly after the video’s launch that it served as a temper board for the album. “This was the primary video I’ve written of the three that had been launched, and it actually helped me perceive the world and ambiance of Midnightslike a sultry Seventies sleepless fever dream. Hope you prefer it,” she wrote.
Swift herself gave away the which means of “Lavender Haze” whereas discussing the observe earlier than its launch. “Lavender Haze is number one Midnightsshe mentioned in an Instagram video in October. “Whereas I used to be trying I got here throughout the time period ‘lavender haze’ Loopy males. I seemed it up as a result of I assumed it sounded cool. And it seems it is a widespread expression used within the ’50s to explain being in love. Being within the “lavender haze” meant you had been in that all-encompassing love glow. And I actually appreciated that.”
She added, “Whenever you’re within the ‘lavender haze’ I feel in idea you may do something to remain there. And do not let folks take you out of that cloud. I feel lots of people are coping with this now, not simply “public figures” as a result of we stay within the age of social media, and when the world finds out should you’re in love with somebody, they are going to weigh in on it. Like my six-year relationship, we have needed to dodge bizarre rumors, tabloid stuff, and we simply ignore it. So this tune is about ignoring that stuff to guard the true stuff.”
She additionally defined her love of hiding Easter eggs from followers in her work in a press release she made to the Washington Publish this October. “Once I was 15 and put collectively my first album, […] I made a decision to encode the lyrics with hidden messages in all caps,” she mentioned. “That is the way it began, and my followers and I’ve since descended into coloration coding, numerology, phrase searches, prolonged hints and Easter eggs. It is actually about turning new music into an occasion for my followers and entertaining them in playful, mischievous, intelligent methods. So long as they nonetheless discover it enjoyable and thrilling, I’ll preserve doing it.”
Listed here are the very best “Lavender Haze” Easter eggs recognized and decoded by followers to this point. You possibly can watch the music video beneath.
The clock strikes midnight: An apparent one, referring to her Midnights album and lyrics, “meet me at midnight.”
Swift’s “Mastermind” Report: A attainable trace of what Midnightssubsequent single (and music video) may very well be and one other tune appears to be about her accomplice Joe Alwyn, who additionally impressed “Lavender Haze”. A fan additionally famous that the duvet artwork appears to align the zodiac indicators for her Sagittarius star signal with Alwyn’s Pisces zodiac signal.
The cloud of smoke from the clock: A reference to Alice in Wonderland‘s caterpillar and the clock photographs she used to promote Midnights. The again of her varied album variations kind a clock.
The koi fish referring to her Speak now guitar: Swift additionally hinted at that in her “Bejeweled” music video. Communicate Now (Taylor’s Model) was her subsequent upcoming reshoot.
The 13 above Nashville, Swift’s dwelling, within the climate report: Eagle-eyed swifts rapidly caught the delicate name to Swift’s favourite tune.
The purple photographs in “Lavender Haze” additionally function a nod to Communicate now coming. Swift used purple on the elevator buttons in her “Bejeweled” music video to represent that re-release.
The midnight climate report, as one Swiftie identified, is a reference to the album observe “Midnight Rain”.
The weatherman can also be Swift’s love curiosity within the music video, Laith Ashley. Followers identified that it illustrates her lyrics from “Karma,” “Karma is the person on display screen, coming straight dwelling.”
Swift’s purple subject of flowers appears to reference her “Our Music” music video, one other fan famous. “Our tune” is from her debut album.
Swift referred to “Bejeweled” along with her bejeweled tabletop, one Swiftie famous. Swift appears to confer with a number of Midnights tracks and their lyrics within the video.
This put up will probably be up to date with extra Easter eggs as they’re recognized.
Senior information and technique editor
Alyssa Bailey is the senior information and technique editor at ELLE.com, the place she oversees protection of celebrities and royals (most notably Meghan Markle and Kate Middleton). She beforehand held positions at In model and Cosmopolitan. When she’s not working, she likes to run round Central Park, have folks take #ootd footage of her, and discover New York Metropolis.
