In March 2022, Ashley Kim, a digital actuality product designer, was residing in Windfall, Rhode Island whereas finishing her joint Masters of Design Engineering at Rhode Island Faculty of Design and Brown College. “I am an enormous planner, so I began placing issues in movement for my postgraduate life, and shifting to New York Metropolis had at all times been my objective,” she recalled. Realizing how aggressive actual property could be within the metropolis, she started reaching out to pals who might present ideas and techniques for residence searching in one of many nation’s most hectic and fast-moving markets.
Across the similar time, Casey Han herself was going via a home change: Her greatest good friend and roommate was planning to maneuver from their Brooklyn residence to San Francisco, and Casey wanted somebody to fill the room ASAP. Although she knew a couple of mutual pals who could be within the area, she determined to publish the residence on-line — however as a substitute of posting to StreetEasy, Residences.com, or Fb Market, she made a TikTok video.
Name it luck, destiny or only a actually refined algorithm, however the video shortly made its means onto Ashley’s feed and the 2 creators related. After a brief chat on Instagram DM, they arrange a FaceTime name and shortly determined to maneuver in collectively. “I believe what had enveloped me in a way of confidence was that we have been the identical age, shared South Korean roots, clearly loved the artwork of cooking and holistic residing, and liked being inventive via content material creation” says Ashley. Casey shared comparable sentiments, and each agree that residing collectively has been near good.
Whereas it could not seem to be it, a lot of these tales should not that unusual. TikTok, Gen Z’s unofficial favourite search engine, has change into a worthwhile software for every part you have ever typed into Google, together with discovering an residence. The hashtags #nycrentals, #brooklynrentals and #nycrealestate have been seen 42.5 million, 1.5 million and 376.1 million occasions respectively. Notably, whereas being a extra frequent hashtag, #nycapartment has garnered 2.1 billion views worldwide. Comparable hashtags could be discovered for different cities, however realtors, renters, and folks like Casey and Ashley are additionally flocking to the app as a one-stop useful resource for locating a spot to reside.
Just like the app itself, 2020 modified the course of TikTok actual property. “When the pandemic began, we weren’t certain what our tasks have been as a dealer and what we have been allowed to do,” explains Madison Sutton, actual property agent at Serhant. On her TikTok web page, Madison posts each way of life and actual property movies underneath the username @thenycagent for her viewers of over 100,000 followers. Throughout the top of the pandemic, sharing video excursions of the obtainable models grew to become one of many most secure methods to conduct actual property transactions, in accordance with Madison. “It has been fascinating to see how the business is adapting; once I first began doing it, everybody thought it was a bit ridiculous.” That is clearly not the case: Madison estimates she’s made about 150 leases via TikTok alone over the previous 18 months, including that she hasn’t posted these models on StreetEasy or different platforms. It is not only a profit to Madison; that can also be 150 tenants who’ve discovered their residence on the app.