Hailey Bieber has had a yr. Not solely did the mannequin launch her magnificence line, Rhode, earlier this summer time and serve up a “large slay” on the Met Gala, now, beneath all of the glazed donut pores and skin and Saint Laurent attire, she’s opening up in an enormous approach.
Bieber is among the faces behind Victoria’s Secret’s So Obsessed marketing campaign, starring alongside a string of web darlings who’ve turn into A-list It ladies themselves: Wildflower Circumstances’ Devon Lee Carlson, physique positivity advocate Paloma Esseler, and supermodels Justine Skye and Jasmine Sanders. They’re the unofficial angels of a brand new technology of Victoria’s Secret shoppers – those that rejoice all physique sorts and totally different types of horny.
After coming beneath fireplace for pursuing outdated requirements of magnificence and variety, the American-founded lingerie model has embraced a refreshingly pared-down strategy that Bieber calls “genuine.” Hair GLAMOR unique So Obsessed marketing campaign photographs, in low mild on a comfortable couch, are a far cry from the clear, form-fitting, lace-trimmed strategy Victoria’s Secret as soon as used for each member of their squad. At this level, Bieber is her personal muse.
The GLAMOR Unique picture was one which the mannequin photographed herself sporting the gathering’s signature push-up bra in Rasberry Cooler. Whereas the lingerie model has shed its very glamorous 2000s picture, that does not imply the So Obsessed assortment is not filled with enjoyable colours and prints. new assortment embraces the trendy girl who wants slightly assist, elevate and love alongside the best way.
Courtesy of Victoria’s Secret
So Obsessed, together with a slew of women-first approaches that Victoria’s Secret has adopted in current months (together with the implementation of VS&Co Necessities, a program designed to offer high quality undergarments to younger ladies and adults) is simply one other approach the model is increasing. is with the outdated and in with the brand new.
