Promoting lovely housewares, providing enjoyable workshops and offering funding for youngster assist providers is all a part of retailer proprietor Emily Yewchuck’s marketing strategy.
A brand new way of life and residential items boutique in Courtenay, BC, Wild flower merchandise needs to be greater than a must-see buying vacation spot on Vancouver Island (and for its rising on-line fanbase). Along with providing one-of-a-kind homewares, hand-printed wallpaper, flowers, kids’s toys, and different one-of-a-kind gadgets, founder Emily Yewchuk has constructed “giving again to her neighborhood” into the enterprise.
The award-winning photographer, creator, entrepreneur and mom grew up on the island and lately returned after residing in Edmonton for a number of years. She struggled to search out native sources for her son, who had a light speech delay, and determined to include serving to kids into her new enterprise.
That is how the Wildflower Youngsters Scholarship was born. One of many store’s in style choices is weekly workshops by native artisans – with lessons in pottery, flower arranging, cookie adorning, images and extra – with all proceeds going to the honest. “The Wildflower Youngsters Scholarship could be very near my coronary heart,” says Emily. “It is going to assist fund personal providers corresponding to speech therapists, artwork therapists, psychologists and different specialists who can assist households.” On this method, the shop is greater than a method so as to add magnificence to your private home; additionally it is a good way to assist kids attain their full potential inside their very own neighborhood.
