Many people take our magnificence routines without any consideration. Moreover having fun with a haircut on a whim, we have now little question that shampoo, conditioner and different private care merchandise are ready for us in our loos except we forgot to choose it up or place an order. However for tens of millions of homeless folks, even probably the most fundamental haircut is a luxurious, and entry to hygiene merchandise shouldn’t be assured.
With this in thoughts, hair care model Hair Proud has partnered with a number of unbiased salons throughout the nation and StandUp for Children to launch A Lower Above. In step with StandUp for Children’ mission to assist displaced youth, this new initiative supplies free haircuts to youth experiencing housing insecurity.
“Younger folks work very laborious to slot in and never look homeless. The longer they’re on the road, the tougher it will get. Think about lastly wanting to vary one thing and have nowhere to scrub up,” says board member StandUp for Children Kelly Fields stated in a press release. “A contemporary, clear haircut is a superb begin. That is why we’re proud to associate with Hair Proud to lift consciousness via this marketing campaign.”
Hair Proud merchandise, which can be found at Walmart, will likely be in inventory at every of the salons taking part within the A Lower Above program. These salons are situated in Arizona, California, Washington, DC, Georgia, Illinois, New York, and Virginia – particular taking part salons might be discovered on the Hair Proud web site.
“On the launch of Hair Proud, we had been moved to reply to the shortage of entry to basic self-care providers for folks experiencing housing insecurity,” stated Nora Zukauskaite, international advertising director at I Am Proud, the father or mother firm of Hair Proud. “Our mission to make our group stronger is inclusive for everybody, and [we] hope A Lower Above is a step in direction of self-confidence amongst younger people who find themselves homeless. We’re proud to associate with the nice ongoing work that StandUp for Children is doing for younger folks.”
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