David Seyfried has a knack for recognizing simply the proper product to pique buyer curiosity and continues to supply fashionable furnishings with vast enchantment.
David Seyfried’s story
Lord Herbert, director and founding father of David Seyfried Ltd, began his profession in Southend salesrooms together with Phillips and Christie’s earlier than organising a small vintage store in Fulham Highway. “Every time I purchased a stool, it bought in a short time, and I assumed ‘I am going to test this out’ and I had one made. I went to a man within the East Finish and he advised me to purchase ten, and I assumed ‘I am going to by no means promote ten’.”
Regardless of preliminary trepidation, Lord Herbert proceeded to order ten stools with a Victorian leg and castor of his personal design. To his delight, the crutches did certainly promote at David Seyfried. “I lined them with kilim rugs; I used to be one of many first to do this, in order that received publicity and the crutches took over. Folks got here to the shop and did not actually take a look at the antiques, so I assumed I might strive a chair and a settee, and… [the company was formed] purely from that.”
David Seyfried as we speak
At the moment, David Seyfried’s elegant furnishings is as in style as ever, with a number of conventional and extra up to date designs produced by a staff of expert craftsmen. “It’s a small set-up, with six workers, however we’re in management. The body maker is simply up the street and can make particular sizes. That is the opposite factor that folks come to me for: I do not cost additional for making one thing two centimeters deeper or seven centimeters wider.”
Adapting conventional designs, both to offer his personal twist or to include extra up to date components, is one among Lord Herbert’s expertise. “The primary one I made was a Georgian couch – I purchased a Georgian chair in a gross sales room and created one thing related. The chair bought fairly effectively, after which I stretched it into a settee. The framer had a number of designs in his books so I checked out these after which tweaked them a bit to attain what I wished.
David Seyfried newest collections
Lord Herbert’s newest creations are the Munro couch and Lonsdale chair, each of which can be found in customized sizes and finishes, and are featured on the web site in placing up to date patterns.
As many extra designs have been added to the gathering through the years, “outdated pals” proceed to promote simply in addition to newer choices. “I am not skilled as a designer, however I am fairly good with proportions and I believe that is what it is all about.” The result’s a spread of timeless furnishings that each appears to be like good and feels comfy.
Click on right here for extra inspiring designers and examples of genuine English fashion.
Learn extra:
